To declutter search results on mobile devices, Google decided that they would drop a mobile-friendly update which would ensure that preference is given to pages which are mobile-friendly. The Google mobile update is known as the mobilegeddon and it ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked by the search giant.
With Google being so aggressive with mobile-first indexing, websites and website owners need to ensure that their web pages are mobile-ready so they can be in a positive position to grow their online presence.
Here are some tips to consider when building a new website.
Ease of Navigation – Navigation comes at the top of the list if you want to make a mobile-friendly website. Smartphones are no more confined to small screens; the screen sizes are going bigger and bigger with time.
Page Loading Speed – The page loading speed is one of the most important ranking factors in SEO, as it can be the difference between a user staying or leaving your website. For the best results, the optimal loading speed of a website is around 3-5 seconds
Page Layout – Your page layout plays an important role in how your audience experiences your site. Not only should it be consistent and simple, but it needs to be created with your audience in mind.