Whether link building is new to you or not but with search engines changing the goalposts every other day, it’s difficult to keep ahead. However, it’s very important to be on top of your game. Once upon a time, many many moons away, link building used to be the most important element of an SEO Strategy.
Buying links in bulks from same IP domains would significantly spike your rankings, but in this day and age, things have changed and they have changed for the better. Search engines began to be more user conscious and started cleaning out all the garbage from the search results. They started by rolling out algorithm updates that would block and penalised website who gained high rankings through unnatural practices.
Successful Link Building Strategy
- Understanding the importance of building high-quality links.
- The ability to create a workable link building strategy following search engine guidelines
If you on intend having a competitive edge and long term SEO results then, unfortunately, this is how things will need to be done and that isn’t going to change any time soon.
There are many legitimate link building methods that can be used to obtain search engine friendly and high-quality links. These methods and techniques will be discussed in our next blog post.