Keeping track of your website’s traffic is vital in order to generate online revenue. There are tools like Google Analytics which is a free online tool that can help you to better understand the performance of your website on search engines as well as overall user experience. By understanding these elements will give you an opportunity to deliver information that meets user intent.
Google Analytics is used by millions of webmasters, SEO analysts, PPC Specialists, etc to track user activity on the website such as session duration, pages per session, bounce rate and my other metrics. It is one of the most widely used traffic trackers in the world.
To be able to use Google Analytics, your website needs to be registered with Google by adding the tracking on your website. The tracking code looks like the script in the image below.
By adding this tracking code on your website, you will be able to get detailed information of how many visitors have visited your website, what pages were visited, and the total amount of unique visitors that have landed on your website.
All of these aspects provide you with an in-depth look at how visitors are finding the content on your website and how they interact with it. These Google Analytics reports provide valuable information that can be used to optimise and improve the performance of your website online.