Creating fresh, quality content is essential to stand out among all the other content being created and get the attention of your target audience. The single most important thing you can do to make your website a success is to ensure that your content is unique.
Plagiarism can be detrimental to both your brand and your website, as Google and other search engines penalise websites who use duplicate content on their website by affecting your ranking, pushing your ranking further down on search engines’ pages.
It is advisable to avoid posting duplicate content on your website and to avoid posting the same content on your website on other websites to stop this from happening, making it easier for potential clients to find you.
To make sure the content you are posting on your website is original, run it through CopyScape, paperrater or other plagiarism tools. These tools will show you if it is, in fact, posted elsewhere or a 100% original piece. It is also advisable to invest in a content marketing strategy in order to plan the content you want to produce and post ahead of time.
By ensuring you have an adequate content marketing strategy and that your content is original, you will be able to generate better online performance and presence because search engines such as Google and Bing love fresh content.