Backlinks play an important role in the overall performance of a website on search engines. A good backlink strategy does not only boost your search engine rankings, but it also helps you build online reputation and brand awareness.
With that said, it is very important to understand link relations that take place between your website and the referring domains. There are metrics like trust flow, citation flow and domain rating that need to be considered before creating link relationships with any website on the internet.
Here are some of the most important metrics in link building
Trust Flow – This is a MajesticSEO metric and it is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors.
Citation Flow – This metric is also from MajesticSEO and it predicts how influential a URL might be based on how many sites link to it.
Trust Ratio – It is simply a ratio between Trust Flow and Citation Flow. The idea behind the TR (Trust Ratio) is if your CF is much higher than your TF, it is a higher likelihood that you are receiving those links from spammy means
Domain Rating – is a metric developed by Ahrefs showing the strength of a website’s backlink profile. Based on quality and the number of backlinks a website is scored on a 0 to 100 (logarithmic) scale.
What’s most important about backlinks is to make sure that websites who are linking to you are of high quality, they are most important SEO factor for ranking and usability.